For some, it might simply be a series of webinars that they can attend by logging in to a portal. For others, it could be watching a curated stream like a tv production online, perhaps with a virtual stage, whilst someone else may envisage an exhibition recreated in the digital realm.
As experts in virtual events here at DBpixelhouse, we’d be inclined to say that all of those examples count as virtual events – as well as everything else in between!
However, our decades of event experience, as well as recent market research findings, have indicated that there are three particular kinds of platforms that brands should consider for their upcoming events because of what they can offer:
While each have their own benefits and usages, the important question you will need to ask yourself is: which of these is the best platform for my virtual event?
Read on to find out...
Some of the simpler/least costly virtual events that brands can hold are simple Webinars, which are essentially made up of two basic components (video meetings and streamed speakers). These are mainly used for lectures, presentations and workshops, and where budget is a constraint, or engagement/excitement is not necessarily required.
A fully produced stream can be a great option for businesses who just want to deliver live or pre-recorded video content to their audience at their event.
Stream production/curation provides these streams with the professionalism of a TV production. Curated streams make for more interesting visual presentations than simply a person presenting from their own webcam, with the support of elements like overlayed stats and graphics, virtual stages and backdrops and the ability to switch between locations and presenters.
However, streams only really cater for delivering video information at your event. By itself, a stream is not really an “event.” Streams do not include any interaction (apart from perhaps a simple poll), and by their nature they are a passive, one-way medium.
2D/3D platforms are generally graphics led. These can be made to look just like a full-scale event venue with reception desks, booths, exhibition stands and more, that can be explored through a computer, tablet or smartphone.
Generally, however, they do not have integrated live embedded meeting room functionality that can be dropped into at any time for one or more participants, or the means to host any professional streaming production.
As outlined above, each of the first two types of online “events” have their own unique benefits and drawbacks, and the third can not only include and combines the first two event types, but also provides so much more as a whole.
The best platform for virtual events will allow you to create an incredible experience that is not simply read or watched and goes as far as possible to replicating – and in many ways surpass – the IRL event medium!
Pixelhub, DBpixelhouse’s virtual event platform solution, is designed and built by events people, for events people and brands that want to communicate in a refreshing and vibrant way online, as they did in the physical realm.
It not only allows the benefits of both streaming and webinars, but adds staffing and customer/staff interaction, allows for showroom and retail spaces as well as trade shows, exhibitions, seminars, or meetings.
It provides “physical spaces” online, with fully bespoke branding and around a proven toolset for brand communications. In fact (as far as we know), DB Pixelhouse and PixelHub are currently the only solution available that does so!Just some of these elements include:
… and much more.
If you think that Pixelhub might just tick all the boxes for your virtual event needs, be sure to get in touch and we’ll be glad to arrange a free demonstration of the platform with you!